The 03 main modules in this course...

Step 01. Research methods

...that reveal how buyers evaluate your product or service, and help you understand what makes your solution unique.

Step 02. On-page elements

...that make a B2B product page "high-converting", that serve both educational and conversion purposes.

Step 03. Measurement and optimisation

...to help you continuously improve results after the page goes live.

Curriculum

3 Chapters · 9 Lessons

  1. 1

    ⭐️ Course Overview

    1. (Included in full purchase)

      Introduction

  2. 2

    ⭐️ Step 02. Design a high-converting page

    1. (Included in full purchase)

      Overview

  3. 3

    ➡️ 2.1 How to write page heading copy

    1. (Included in full purchase)

      Overview: Why is heading copy so important?

    2. (Included in full purchase)

      Where most companies go wrong with headings

    3. (Included in full purchase)

      The core elements of a good heading

    4. (Included in full purchase)

      The SOAP heading framework

    5. (Included in full purchase)

      Exercise: Work out your SOAP

    6. (Included in full purchase)

      Putting this together: How to write page heading copy

    7. (Included in full purchase)

      Example: Writing my own hero copy

Sound good?  Let's get started

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